PPC stands for pay-per-click, and it is a type of digital advertising where advertisers pay a fee each time one of their ads is clicked. PPC is one of the most effective ways to drive traffic to your website and generate leads and sales.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Google Ads is a pay-per-click (PPC) advertising platform, which means that advertisers only pay when someone clicks on their ad. This makes it a very cost-effective way to reach potential customers. Google Ads is a very powerful advertising tool that can be used by businesses of all sizes. It is a great way to drive traffic to your website, generate leads, and increase sales.